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Research papers

How old is your consideration set?

Three different theoretical perspectives (nostalgia, cognitive decline, socioemotional selectivity) lead to the hypothesis that product preference should depend on the consumers age when the product was launched. It should be maximal for consumers...

Catalogue: ESOMAR Conference On Age 2005
Authors: Gilles Laurent, Raphaelle Lambert-Pandraud
January 30, 2005
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Citation

Laurent and Lambert-Pandraud (2005a, January 30). How old is your consideration set?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-old-is-your-consideration-set-